Optimist Botanicals

App Design + Re-Branding

  • Scope

    Responsive mobile & Web Design, Re-brand

  • Role

    UI/UX Designer & Branding

  • Date

    03/2022

  • Tools

    Adobe XD, Photoshop, AI.

Optimists current website does not have a large enough library of recipes for their customers. New and returning customers need a place with many recipe options along with the ability to save said recipes for future use. In addition, the visual branding does not fully align with their message, so a brand re-design also needs to be incorporated.

PROBLEM →

The product will allow users to browse for recipes, filter out specific wants/needs during their search, save recipes, write reviews, and purchase new product. We will also do a brand re-design to better convey our message of optimism & connection.

OUR GOAL: Increase customer satisfaction, increase social media presence + interaction, & increase overall product sales.

SOLUTION →

DESIGN PROCESS

RESEARCH

DEFINE USER

IDEATION

DESIGN

MOCKUPS